Sophia Müller

• One of three designers covering a B2B SaaS product and its marketing site, working closely with my PM and engineers across a fully distributed team.
• Designing landing pages end-to-end and improving UX across the web app, contributing to and extending our design system with reusable components maintained in Figma.
• Currently leading and running 380 usability sessions across two UX research studies (240 and 140) on our marketing site and a competitive comparison of several competitors, using Claude Code and structured prompting to surface patterns across transcripts and shape findings into stakeholder reports, shaping the design changes now in A/B testing.
• Evaluated AI features (500+ outputs from an AI copy editor and 70+ from a conversational AI chat) identifying failure modes and, in collaboration with my PM, defining the quality criteria the team ships against.

• Co-founded a niche job platform connecting jobseekers with async remote companies.
• Owned UX and brand end-to-end, led the launch, and drove content and social channels.
• Platform grew to 40k+ monthly visitors and 8 B2B partnerships.

Supported a Principal Product Designer across UX flows, wireframes, prototypes, and hi-fi designs for web and mobile.

PM support on client projects; marketing strategy, visuals, and email campaigns; product and data research for finance and e-commerce.

Structuring complex requirements, designing how people move through a system, and visuals: color theory, typography, layout.